Author: Bradley Dunlap

Mission: Packaging 2017 – Challenge Five: Experience of Packaging

When you are shopping for something specific but don’t have a particular brand in mind, do you tend to choose the one that looks the best from the outside? Have you ever avoided buying a certain product because the packaging is flimsy or damaged? Many of us – whether we realize it or not – associate quality with nicer packaging. For mission five, we had our students share their thoughts on how the experience of packaging impacts a customer’s perception of a brand, and what types of packaging draw them towards – or turn them away from – one...

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Mission: Packaging 2017 – Challenge 4: Packaging Gets Flexible

Flexible packaging has become one of the fastest growing trends in the packaging industry, and when you look at the advantages it can offer, it’s no surprise. Flexible Packaging magazine suggests that some of the trends we can expect to see in the upcoming year include more advanced and “sophisticated” graphics and designs on flexible packaging as flexographic printing methods advance, as well as more and more innovations in re-closable packaging and unique shapes. For Mission 4, we asked our Mission: Packaging students to do some research of their own on the trends in flexible packaging and how new...

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Mission: Packaging 2017 – Challenge Three: Packaging Gets Smart, Active, and Intelligent

We don’t always notice the strategy and practicality that goes into the packaging of items that we purchase on a regular basis. Not only does the packaging need to protect and hold the product, but it also needs to be designed with consideration to stackability on store shelves and brand representation for the manufacturer. For their third mission, we asked our students to take a closer look at secondary packaging – the packaging that does not directly touch the product, but separates the primary packaging from the outermost shipping carton. They researched trends in secondary packaging and provided their...

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What are the risks of opening a carton with a knife?

An often overlooked case sealing issue that many organizations face is damage due to sharp instruments. Something as simple as a knife or other sharp object can wreak havoc along the supply chain. One risk related to knife cuts is product damage. This may cause items to be deemed unsaleable, resulting in costly returns. The Grocery Manufacturers Association and the Food Marketing Institute estimate that damaged product and other unsaleables cost consumer packaged goods manufacturers $15 billion annually or 1 to 2 percent of a manufacturer’s gross sales. Another risk related to the use of a knife to open cartons is personal injury.  The...

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Mission: Packaging 2017 – Challenge Two: Making Packaging Sustainable

With Earth Day just around the corner, we asked our Mission: Packaging students to do some research on sustainability in packaging for their second mission. It has become increasingly important for manufacturers and businesses to consider the environmental impact of their production – including what happens when the product is out the door and in the hands of the consumer. Packaging poses a challenge because the majority of it is discarded by the consumer after the product is opened or used, leading to excessive waste and potential harm to the environment. Fortunately, many businesses have addressed this issue by...

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